TTF 2016

TTF is India’s leading travel trade show network.
TTF covers eleven top domestic and outbound tourism markets of India – Mumbai, New Delhi, Kolkata, Chennai, Bangalore, Hyderabad, Ahmedabad, Surat, Pune, Guwahati and Goa. With a visitorship of over 186,000 (combined for all events) and more than 2,500 exhibitors from 79 countries and 36 Indian states and UTs, TTF is the most trusted market leader in India.

This year TTF was held from 12th to 14th January, 2016 in Delhi at Thyagaraj Stadium Complex. Astrea had a booth in the event for all three days. The attendees were Vishnu Kaushal, Sanshita Shah and Manvi Gupta. The event included many travel and tour operators along with large number of Hotels from across India. There were also IT Services provider companies as well, for example Djubo. Astrea had the booth in hall A. The booth size was 10×6 sq ft with two sides open.
Google Docs

Attendee Profile (Estimated)
Hotels/Resorts: 50%
Travel Agents and Tour Operators: 40%
IT Companies: 2%
Spa and wellness centres: 3%
Airlines and Airport Authorities: 2%
State and National/International Tourism Organizations: 3%

The first day of the event was only for the travel trade. Astrea encountered large number of people, some of them showed interest in Omotenashi like the hotel owners and some were just curious to know what it was. Demos were given to most of the people. Thus Astrea received a good amount of leads on the starting day. Around 90 visiting cards were exchanged on that day.

Google Docs1

On the second day, the event was opened for trade visitors from 11am to 3pm and after that all the general visitors were also allowed to visit the booths till 7pm. That day was not very promising as the number of hotel owners were less. Few people were interested in seeing the demo of the product. Still moderate amount of leads were received for Omotenashi. Astrea exchanged around 70 business cards that day.

Google Doc2s

 

The last day was open for all the visitors including general public and travel trade. The last day was the least promising one as there was very less number of leads. There were generally common people who came looking for good tour packages and hotels. Still people were polite enough to exchange cards. Astrea then targeted to all the hotels having booth in that event and enquired about if they are using any PMS Software or are they satisfied with the existing one and if the answer was no, we told them about Omotenashi. Many of them asked to email them the details while other were not seemed interested in Omotenashi. Finally around 100 business cards were exchanged on the last day.

The experience on the whole was good. Astrea IT Services got some good leads which will be followed up. The event was worth remembering!!!

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